Product Sampling

Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 85% average review submission rates.


PowerReviews Product Sampling: A proven strategy for accelerating review generation.

Thanks to the support from PowerReviews, the Kérastase product sampling program has evolved to become incredibly strategic. It’s one of the key successes that I personally continue to tout as I feel it’s a resounding high-value digital marketing strategy.

1,165 samples sent to reviewers
88% Review Submission Rate
4.46 average star rating

We see a lot of value in product sampling. Having reviews for new products makes for a better product launch. Reviews provide consumers with information about products, beyond the marketing information we’re providing.

97% Review Submission Rate
44% Longer Reviews Generated

The sampling program with PowerReviews is an instrumental part of our UGC collection strategy. What’s really phenomenal is that we see a 90% response rate, so by the time a product is launched, the product pages are already populated with reviews from the sampling program, helping drive more sales.

90% Review Submission Rate

We are building product sampling for reviews as a standard best practice in advance of every national product launch over the next five years.

89.3% Review Coverage Across All Products

Is Product Sampling Right for You?

Check out The Complete Guide to Product Sampling to find out.

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